New research shows that brands can engage shoppers and influence their purchase decisions using social media.
Release date: 09/20/2022
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What’s in a Name? The Case for Inclusivity Through Anonymity
There is a commonly held misconception that verifying account identification would reduce toxicity on Twitter. But that’s not how online identity works.
Release date: 11/02/2021
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Redefining Brand Safety in the Emerging Media Landscape
As advertisers look to reach people on new platforms, the definition of brand safety is evolving.